FOR NEW OR EXISTING WINE INVESTORS
Which Wines Actually Belong in Your Portfolio?
Most wine investors never really understand what they hold or why.
We build new portfolios, and restructure existing ones, informed by your objectives and investor profile, rather than blindly selling you what happens to be in stock.
Step 1 – Understand your investor profile: Answer 12 questions, taking around 3 minutes, to tell us your goals, timeline and risk appetite, so we can ascertain which investor profile you’re best aligned with and which wines belong, or should remain, in your portfolio.
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WHAT’S WRONG WITH WINE INVESTMENT?
Wine Investing has a transparency problem
The fine wine market is fragmented, opaque, clouded by self-interest and is often built for insiders. For most wine investors, getting started means navigating a minefield of uncertainties.
Barriers of entry
Fine wine is complex and takes years to master. Without the right relationships, new investors are often misled, pushed beyond their comfort, and left with underperforming portfolios – later being forced to sell at a loss or drink.
There’s still no consistent way to match investors with the right opportunities.
Hidden fees & inflated margins
Pricing is inconsistent across platforms, so it’s hard to know whether you’re paying fair market value or a premium for the same wine. Combined with unfavourable investor fees and storage costs, your returns can be eroded before you’ve even started.
Research takes time, effort, and insider access, something most investors simply don’t have.
Limited access to accurate data
Historical performance and pricing data is fragmented and often inconsistent across platforms. Liquidity is also hard to assess, making it difficult to know how easily you can exit or when.
As a result, informed decisions often depend on insider knowledge that most new investors simply do not have. Leading them to advisors who know wine, but not investment.
No objective guidance
When it comes to wine as an investment, most wine merchants and advisors are commission-driven, unqualified and ill-equipped to give truly objective advice.
Too often, they push what they hold or believe in – not what fits your goals, risk, or timeline. Without independent, data-led guidance, it’s hard to trust the advice is aligned with your interests.
INVESTING IN WINE WITH US
Built around you, managed by experts, driven by technology.
We firmly believe that your investment strategy & desired outcomes define the shape of your wine portfolio. Our guidance, expertise, research, and technology, delivers the performance.
OUR TECHNOLOGY & ANALYSIS
Our technology discovers untapped value in the market.
BIBO’s proprietary sourcing engine aggregates offers from dozens of global fine-wine markets, identifies mispricings and inefficiencies, and purchases under-market – delivering immediate built-in ROI for our investors.
Global Market Coverage
Aggregating thousands of live offers and bids from leading marketplaces to find optimal entry points.
Proprietary Analytics
Our sourcing engine identifies opportunities that meet strict criteria and offer upside return potential for clients.
Below-Market Acquisitions
Average 8-15% savings versus market benchmarks, compounding your returns from day one.
WHY INVEST IN WINE?
Fine wine is a resilient asset class built on scarcity and global demand.
Fine wine investment combines the tangible appeal of a luxury collectible with the performance characteristics of a sophisticated alternative asset.
