Our mission is quite simply to use technology to democratise the world of wines and spirits. We believe that everyone should be able to participate in and enhance their enjoyment of the wines and spirits market.
Born out of both a deep passion for this venerable and historic market and a frustration that it had not really moved with the times, the idea of BiBO was born. Having been launched in the midst of a pandemic, we felt it was a fitting time to plant a flag and set forth as a truly digital-first company. Over a year of work of technical development – and many more of strategising – has gone into the launch of our wine and spirits platform. Underpinned by our proprietary data models, and supported by our intuitive platform we truly believe that we provide the full spectrum of solutions for the modern wine and spirits client.