We are powered by our people.
People who strive to enhance our clients’ experience and enjoyment of wines & spirits.
Our leadership team:
Gus

Gus Rodgers

DIRECTOR & FOUNDER
Driven by his passion to create a digital transformation in a historic industry, BiBO’s Director was inspired by a bottle of Lynch Bages 1999. Gus aims to create something that’s uniquely valuable to wine lovers and make his family proud. If he’s not talking about wine, you’ll find Gus talking about his ‘beloved blues’ Chelsea FC and Bath RFC.
Ellese

Ellese Bullock

OPERATIONS DIRECTOR
With a background in warehousing and logistics, Ellese’s love of wine began whilst working for London’s oldest bonded warehouse company, LCB. Spending her school years in Spain, our Logistics Manager speaks very good Spanish and is WSET qualified.
Sacha

Sacha Wheeler

CHIEF TECHNOLOGY OFFICER (CTO)
I’m not really into wine, I mostly drink beer and tequila. My other hobbies are making music, doing maths, taking photographs and building electronics. I have 2 summa cum laude bachelor degrees in fine art and 4 A grades at A’ level in sciences (maths 1, 2 & 3 and physics), and a career full of online startups, some of which I sold. I enjoy shaping technology to serve my team’s needs, and I really like this team.
Ross

Ross Johnson

HEAD OF PURCHASING
Ross’s passion for wine began whilst spending his Summers in France with his dad. Ross loves helping people who are as passionate about wine as he is, almost as much as he enjoys watching the cricket. Our Head of Trading is not only a master of English Literature, he is also WSET qualified.
Jake

Jake Leighton

HEAD OF INVESTMENTS
Jake’s love of wine began whilst managing a vineyard in Kent and even growing his own vintage. Throughout this project, and while studying for his Level 3 WSET, Jake began focusing his passions on wine investment. When he’s not turning passion into a profit for our clients, you can find him on the golf course.
Tom

Thomas Hawkins

HEAD OF SALES
Tom initially left the insurance industry in the city looking for a more exciting career, and now has 12 years of experience in the trade. Whilst he is hugely experienced in trading wines he is passionate to continue to learn about this vast subject. He loves working with the world’s best wines and trading with fellow merchants in all corners of the globe. Away from the office, Tom is a proud family man, and a long suffering Arsenal fan.
Jim

Jim Baxter

ACCOUNT MANAGER
Jim’s love of wine began at a young age, visiting vineyards with his grandparents and even being encouraged to try them (once he was old enough). Jim was involved with organising the first Wine Future conference in Rioja whilst completing his university’s year abroad. Not only is he Level 4 WSET certified, but he’s also a qualified yoga teacher!
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Heather Croxon

FINANCIAL CONTROLLER
Our Financial Controller Heather has been working in accountancy for over 20 years, and is ACCA qualified. In 2003, Heather bottled wine from the Virzi vineyard in Sicily, and has yet to drink it! She plans to enjoy it one day boating on the Thames with her family in the summer.
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Danielle Bishop

DEDICATED WAREHOUSE OPERATIVE
Danni rules the roost at LCB Vinotheque, managing everything from receiving stock, taking detailed condition photographs, managing our floor in the warehouse and making sure that our clients receive their wines on time. She is the beating heart of all our stock movements.