Meet Our Team

We are powered by our people and they are the ones who constantly strive to enhance our clients experience and enjoyment of wine.

Director & founder

Gus Rodgers

Driven by his passion to create a digital transformation in a historic industry, BiBO’s Director was inspired by a bottle of Lynch Bages 1999. Gus aims to create something that’s uniquely valuable to wine lovers and make his family proud. If he’s not talking about wine, you’ll find Gus talking about his ‘beloved blues’ Chelsea FC and Bath RFC.

Logistics manager

Ellese Bullock

With a background in warehousing and logistics, Ellese’s love of wine began whilst working for London’s oldest bonded warehouse company, LCB. Spending her school years in Spain, our Logistics Manager speaks very good Spanish and is WSET qualified. 

Marketing Analyst

Alex Cross

Whilst Alex was studying in Canada she spent her spare time visiting local vineyards and was fascinated by wine and it’s history. Studying at the University of Birmingham, Alex is an English and French graduate who loves widening her knowledge of wine as this gives her motivation to write engaging content for our blog.
Head of Purchasing

Ross Johnson

Ross’s passion for wine began whilst spending his Summers in France with his dad. Ross loves helping people who are as passionate about wine as he is, almost as much as he enjoys watching the cricket. Our Head of Trading is not only a master of English Literature, he is also WSET qualified.

Head of Investments

Jake Leighton

Jake’s love of wine began whilst managing a vineyard in Kent and even growing his own vintage. Throughout this project, and while studying for his Level 3 WSET, Jake began focusing his passions on wine investment. When he’s not turning passion into a profit for our clients, you can find him on the golf course.

Head of Sales

Tom Hawkins

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Head of Private Clients

Will Edwards

Since tasting a 1989 Guigal Cote Rotie La Mouline while skiing in Switzerland, Will has been motivated to find happy homes for high-calibre, rare wines.WSET qualified and with a degree in Geography, we advise you talk to Will about wine as opposed to mosquito fossils (his dissertation topic). You can find Will cycling, skiing, or helping out on his parent’s Devonshire farm.

Account Manager

Jim Baxter

Jim’s love of wine began at a young age, visiting vineyards with his grandparents and even being encouraged to try them (once he was old enough). Jim was involved with organising the first Wine Future conference in Rioja whilst completing his university’s year abroad. Not only is he Level 4 WSET certified, but he’s also a qualified yoga teacher!

Financial Controller

Heather Croxon

Our Financial Controller Heather has been working in accountancy for over 20 years, and is ACCA qualified. In 2003, Heather bottled wine from the Virzi vineyard in Sicily, and has yet to drink it! She plans to enjoy it one day boating on the Thames with her family in the Summer.

chief technology officer

Sacha Wheeler

Sacha enjoys shaping technology to meet the needs of his team. As Chief Technology Officer, Sacha also loves building electronics and doing maths in his spare time. But don’t be fooled by his 2 Summa Cum Laude Bachelor degrees, he also likes drinking tequila and making music.

Thank you for getting started with BiBO

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